How Rewards Are Calculated

Ever wonder why downloading a Solitaire game pays $0.10, but reaching Level 20 in a Strategy game pays $20.00?

It all depends on User Value (LTV) to the advertiser.

The advertiser's perspective

Pinjoy is a middleman. We pass the budget from the advertiser to you.

Case A: The "Install" Task ($0.10)

• Advertiser Goal: Just wants to boost their download numbers in the App Store.
• Effort: Low.
• Value: Low.
• Result: Small reward for you.

Case B: The "Deep Engagement" Task ($20.00)

• Advertiser Goal: Wants a loyal player who might spend money on the game later.
• Effort: High (takes 2 weeks of playing).
• Value: High. The advertiser knows that 1 in 10 players will love the game and stay for years. They are willing to pay $20 to find that one person.
• Result: Big reward for you.

Case C: The "Survey" ($1.00)

• Advertiser Goal: Needs specific data (e.g., "What do 25-year-old men think about Nike?").
• Value: High, but only if you fit the profile.
• Result: Good pay for a short time, but limited availability.

Why do rewards change?

"Yesterday this task was 1000 coupons, today it is 800."

Advertisers have budgets. Maybe they had $10,000 to spend on Monday. By Friday, they only have $2,000 left, so they lower the bid.

Pro Tip: If you see a high reward, grab it. It might not be there tomorrow.